DAYS
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0
HOURS
0
0
MINUTES
0
0
SECONDS
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Until Cart Closes!!
Our Next Round Kicks Off on Thursday December 2nd!
MAKE MEDIA MOVES
Get the roadmap, tools, and insider insight to land your dream press and show up confidently on camera - in just five weeks with support from an award-winning publicist, producer & reporter.
Patrice Poltzer
Video Coach | Former TODAY Show Producer
Sabina Hitchen
Publicity Pro | Courage Booster
Joelle Garguilo
Emmy Winning Reporter, Producer & Host
DAYS
0
0
HOURS
0
0
MINUTES
0
0
SECONDS
0
0
Until Cart Closes!!
Our Next Round Kicks Off on Thursday December 2nd!
MAKE MEDIA MOVES
Get the roadmap, tools, and insider insight to land your dream press and show up confidently on camera - in just five weeks with support from an award-winning publicist, producer & reporter.
Patrice Poltzer
Video Coach | Former TODAY Show Producer
Sabina Hitchen
Publicity Pro | Courage Booster
Joelle Garguilo
Emmy Winning Reporter, Producer & Host
OUR STUDENTS MAKING MEDIA MOVES
Imagine seeing your face in the middle of Times Square or on the cover of your hometown newspaper.. Your founder's story featured during primetime on The Today Show or the lead story on your local ABC morning show. Imagine waking up and seeing your business as the main story on Entrepreneur Magazine's homepage. Or seeing your product listed in a gift guide read by thousands - even millions of your ideal customers.
What would that mean for your business??
Now picture this.
Being able to get your business in front of millions of eyeballs...for free.
For most entrepreneurs, especially if you're just starting out this is just a dream.
But it doesn't have to be that way.
Starting December 2nd, we're pulling back the curtain and sharing what we've learned in a combined 30 years of not only producing and reporting for the TODAY Show, CNN.com, NBC, Bloomberg TV and more….but also running a PR agency (that worked with small biz owners just like you) and a video production company, working with brands like Netflix, Amazon, Afterpay and Lululemon... so you can get the power of the press, without the big city budget.
If you're reading this, you either:
A. Know how powerful press can be for your business
but can't seem to get your pitches out of the spam folder and into booked opportunities,
OR
B. Think press might be good for your business but you don't even know where to begin
nor do you have a Netflix-sized marketing budget to play with "just in case" it doesn't work.
You need to see proven, this will actually move the needle, kind of results.
You're in the right place.
THERE ARE THREE PILLARS OF POWERFUL PRESS, AND YOU NEED ALL THREE TO BE SUCCESSFUL.
(IF YOU'VE BEEN PITCHING WITHOUT SUCCESS ALREADY, KEEP READING!)
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Dynamic Video
There is no other medium that will bridge that like, know, trust faster than video. And when a producer has to sift through hundreds of pitch emails a day, a few well-written, short pieces of video can be the difference between your email staying in the in-box...or not.
In this course, we will tell you what pieces of video the press wants to see so you can stop spinning your wheels and focus on needle-moving video content.
Class #1 blew me out of the water with excitement because you 3 have such amazing chemistry together, the energy was palpable and I realized 1. OMFG, these women are AMAZING 2. This class was going to be SO FUN and 2. Holy crap, I'm going to learn so much. I loved the easy vibe, the positivity, the jokes but also the tough love - the real, real!
If anyone is on the fence. Do it! It was such a great course and what I learned has changed my business and the way I am planning for 2022! Such great support and knowledge.
I didn't expect to "dig deep" to find my why. It was an assignment that I didn't expect and one that I spent a lot of time on. It was truly beneficial to me because, while I thought I knew my why was, I really hadn't thought about it in the way that was suggested. It's something that I learned about myself that I will have forever
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Perfect Pitching
Pitching the media can cause even the most confident person to question and doubt their methods. It is part art and part science.
But when you have a team that includes a PR Pro and Emmy-winning reporter walking you through your pitch from story planning to pitch creation to execution, things feel different. Things start to happen.
When you can see the ideas and pitches that have booked local and national news stories, understand what works and what doesn’t work, and get an insider’s look at the process, your own pitching process is elevated - and the results follow.
We’re not just talking about your pitch. We’ll get deep and specific about how to find the best media “homes” for your story/stories (you probably have more than one in there), we’ll talk about getting on the right person’s radar quickly, and how to design a PERFECT PITCH for them. THEM being the key word in this sentence.
You’ll work in realtime to create these stories and angles with us, build them into pitches you’ll use for years to come, and have a crystal clear understanding of who needs to receive these stories, how to find them, connect with them and execute.
I had the chance to begin learning PR from Sabina six months ago; and it has opened my eyes to sharing my business with national and local media, profoundly impacting my biz in the process.
I’ve used her training and insight to land both my story and expertise in the press repeatedly - including my own local TV news and a NATIONAL morning show as well…but even more impressive is that I now know how to do all of this for myself so I can keep this momentum and visibility going and growing.
At one point I thought I could never do TV segments on my own and now I am a well-oiled machine thanks to Sabina’s lessons, and I’ve been seen on E! News, Fox, and more!. She opened my eyes to how producers operate and how to craft the perfect pitch.
I started to feel more confident in my ability to pitch on my own, and totally changed my perspective on how to land a TV segment, which I have done repeatedly since then.
From TV to magazines she has taught me to achieve placements I once only dreamed of having.
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Straight Storytelling
When someone is invested in your story, they become invested in your success.
Pitches that just pitch a product often get deleted, they feel too much like commercials, BUT when you’re telling a story, well that’s another ballgame, one that doesn’t wind up in the deleted folder.
Once your story is straight, we need to work on you being able to articulate it, confidently.
We’ll give you our tips and trick to nailing ‘it’ every single take!
I consider myself incredibly lucky to have had Joelle as the mastermind behind my Today Show segment. She's an immensely talented producer, editor, and storyteller, but what I'll remember most is her beautiful heart and infectiously positive spirit. Both the final piece and my experience working with Joelle are great gifts that I will treasure forever.
I can tell that you have “IT” because that's such a thoughtful question.
Joelle Garguilo is an intrepid reporter and an amazing person. She found Custom Collaborative through elaborate research, spent hours talking to me and several others, to shape a well-rounded story that resonated with me, and with the TODAY SHOW audience when her segment aired. She is down to earth, kind, a great listener, questioner and can extract a story from even the most reluctant subject
WHEN YOU COMBINE THE THREE, PURE MAGIC!
If you're ready to elevate and amplify your business quicker, this course is perfect for you. And there is nothing else like this out there.
THIS COURSE IS FOR YOU IF:
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Hearing the word VIDEO makes you - an otherwise confident, glow-it-up BOSS -low-key panic, feel immediately self-conscious, and go down a spiral of comparison? And that’s before you’ve even hit the record button!
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You are sick of making videos that do literally nothing for your business? (because TikTok dances are fun, but if they’re not converting then do you really have time for all that?)
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You are tired of seeing your peers showing up on their social media raving about their collabs, influx of new followers, podcast features, press mentions and latest AMAZING reel?
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You are low-key annoyed at yourself that you can’t be as confident on camera as you are IRL?
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You don’t understand why editors, producers & podcast hosts aren’t replying to your pitch emails or DMs. You KNOW you have a great business and story, but there is a disconnect somewhere and you need help figuring out what that is.
Well, sit down, breathe a sigh of relief and a swig of a (strong) refreshment.
Your year is about to look up.
Make Media Moves is an exclusive course to unlock the mystery of getting press and how to use video strategically to help you and your business stand out in a producer’s in-box.
The three of us have helped so many small business owners land their own press at places like the New York Times, Good Morning America to name a few… and have taught hundreds of founders how to use video strategically and pitch themselves to the press confidently, we knew we needed to bottle our magic.
We get dozens of requests each week for private coaching so we decided to create a course that you can't get anywhere else because at the end of the day….aren’t WE. ALL. BETTER. TOGETHER?!
Want to Learn from Experts?
US TOO.
We're going to level with you, there's a lot of people teaching how to be confident on video, how to make reels, get press, etc…
And that's great! We love to see a confident woman standing in her power. But we also know how important it is to work with the best of the best.
It's why we chose careers at The Today Show, pursued media in NYC, started PR firms, launched video companies to work with brands like Netflix, Parsley Health, Trestique and Lululemon. We are not just “good at Instagram” but all have individual companies where we work within our zones of genius.
We'll just be blunt: you can't get this kind of access anywhere else. And most people in this industry are not as transparent as us either. All three of us genuinely get lit up from helping people like yourself.
We know our stuff, and have the awards and client results to prove it.
PUBLICTY PRO
Sabina Hitchen
Publicity dynamo Sabina Hitchen (@sabinaknows) isn’t just the founder of Press for Success, the PR School that Entrepreneur Magazine called “The online school turning small biz owners into PR Pros…” she’s also a publicity strategist who ran a New York City PR agency, and for over 14 years she’s been helping small biz owners, experts and entrepreneurs get press on a local or national level, consistently and confidently.
What does Sabina know about helping small businesses book press? CNN, CNBC, Today Show, Good Morning America, Oprah Magazine, Entrepreneur, Inc., New York Times, Cosmopolitan, Women’s Health, Forbes - she’s booked it ALL!
Heck - she’s been behind over 100+ TV segments featuring small business owners during the pandemic alone! Now she’s ready to intimately share those strategies and media moves with you and your business.
She’s also a former educator which means you’ll leave the sessions feeling super clear, super strategic, and super supported - from what you’re creating to use now, to how you’ll use it for your business in months and years to come as well.
EMMY AWARD WINNING TV HOST
Joelle Garguilo
Think of Joelle Garguilo (@Joellegarguilo) as your confidence coach and personal hype woman. And if you’re trying to get to the heart of YOUR story, you are in luck, that is her specialty!
We can tell you about it or we can have Oprah and others tell you… LET’S GO WITH OPRAH!
She’s a dynamic storyteller, an Emmy Award winning reporter, producer and host who brings every ounce of her heart to every story she tells; from human interest to entertainment, and female empowerment to small businesses.
GRACIE-AWARD WINNING VIDEO COACH
Patrice Poltzer
Patrice (@patricepoltzer) is a Gracie-Award winning video journalist and Emmy-Nominated TODAY show producer (Joelle’s former work wife!) who founded a boutique NYC video agency in 2017. Her team of former journalists - because you want journalists helping you shape your stories - work with brands ranging from Netflix, Afterpay, Lego, Amazon & D2C brands and they create badass video content for them.
When the pandemic started, she saw a huge need and started offering coaching and digital programming on video strategy and storytelling for solopreneurs and entrepreneurs -because why should only the big brands get insider access? Since she’s launched these programs, she’s helped hundreds of people like yourself get confident in their video strategy and understand what they should be saying about their business.
PUBLICTY PRO
Sabina Hitchen
Publicity dynamo Sabina Hitchen (@sabinaknows) isn’t just the founder of Press for Success, the PR School that Entrepreneur Magazine called “The online school turning small biz owners into PR Pros…” she’s also a publicity strategist who ran a New York City PR agency, and for over 14 years she’s been helping small biz owners, experts and entrepreneurs get press on a local or national level, consistently and confidently.
She’s also a former educator which means you’ll leave the sessions feeling super clear, super strategic, and super supported - from what you’re creating to use now, to how you’ll use it for your business in months and years to come as well.
EMMY AWARD WINNING TV HOST
Joelle Garguilo
Think of Joelle Garguilo (@Joellegarguilo) as your confidence coach and personal hype woman. And if you’re trying to get to the heart of YOUR story, you are in luck, that is her specialty!
We can tell you about it or we can have Oprah and others tell you… LET’S GO WITH OPRAH!
She’s a dynamic storyteller, an Emmy Award winning reporter, producer and host who brings every ounce of her heart to every story she tells; from human interest to entertainment, and female empowerment to small businesses.
GRACIE-AWARD WINNING VIDEO COACH
Patrice Poltzer
Patrice (@patricepoltzer) is a Gracie-Award winning video journalist and Emmy-Nominated TODAY show producer (Joelle’s former work wife!) who founded a boutique NYC video agency in 2017. Her team of former journalists - because you want journalists helping you shape your stories - work with brands ranging from Netflix, Afterpay, Lego, Amazon & D2C brands and they create badass video content for them.
When the pandemic started, she saw a huge need and started offering coaching and digital programming on video strategy and storytelling for solopreneurs and entrepreneurs -because why should only the big brands get insider access? Since she’s launched these programs, she’s helped hundreds of people like yourself get confident in their video strategy and understand what they should be saying about their business.
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And now if you will allow us to give ourselves some social proof because we really have helped so. many. people. like. Yourself.
And we want you to know we mean business…
Their hearts are as big as their smiles and that's the most important attribute of a great teacher. They actually want you to succeed and they give you all the tools to make it happen and encouragement that if you stay the course, it will.
Vasiliki Gkarmiri
Absolutely amazing powerhouses with so much expertise who went above and beyond to make the course a very special experience
Kelly Mcgreevy
If you want to see what a true triple threat is, take this course. Media, Video, and PR. You will never get the opportunity to be a part of this group. A must as a solopreneur or maker. This will help you plan to take your business to the next level.
Melissa Panszi-Riebe
Before starting this course, I didn't fully recognize how deep I would need to dig to mine my story. Even though the purpose of it is to lay the foundation to get press, it ended up being incredibly impactful for me on a personal level to do. Finding your purpose and soul-searching will do that to you! :)
Karisa Curtis
They care. They care about the material they are teaching - it was obvious that it was very planned out and specific. They care about their students - not to be redundant, but it's so obvious that you truly want everyone to be successful - this isn't just a way to make money for you (that's a compliment). You can also tell that you like each other and that makes for a great environment for everyone.
Dianne Boyer
If you're ready to end this year strong, this is for you. Join Make Media Moves and let us join your team as your video and PR dream team.
Here's What's Included:
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5 Live Coaching Sessions
with award-winning journalists & PR experts
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Video Script Templates
for the video that can be re-used and applied to future content
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Industry Tips & Tricks
of how to show up confidently on camera every single time
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Real-Time Feedback
on your videos and tips for improvement
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How to Prep
for a segment like a pro
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Behind-the-Scenes Breakdown
of how to make effective videos the press wants to see
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Private Facebook Community
where you have access to our feedback & advice for the rest of 2021
By the End of 2021 Here's What You'll Learn:
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How to make the only video you need to strike up a conversation with the media
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How to refine your pitch so it doesn't wind up in the deleted folder
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How to be the most confident on camera every single take
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What gear you really need to improve your videos
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How to package your kit and videos together in a way that is press-friendly
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How to write a short form video script that has impact for your business
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PLUS access for the rest of 2021 to a private FB community for continued support in landing press, feedback on videos and scripts and feedback on your press and video kit BEFORE you hit that send button.
FREQUENTLY ASKED QUESTIONS
WHEN DOES THIS START? THE END OF THE YEAR IS REALLY BUSY, WHAT IF I CAN’T MAKE ALL THE CLASSES?
We begin December 2nd and will meet once a week - but don’t worry! We understand and we have you covered! We will have playback for ALL the classes and Q&A sessions, as well as a private Facebook group to support you in the “in between” times.
Also don’t forget, this is the time to get your business ready and build momentum so you can take advantage of valuable opportunities currently on paper, and ensure you keep moving the needle as the final weeks of the year tick by!
I’VE PITCHED STORIES BEFORE AND NEVER GOTTEN BOOKED, WHAT IF IT DOESN’T WORK FOR ME?
We got you! Though we can never guarantee press, we CAN promise you will never wonder “Am I doing this right?” ever again.
We are going to be by your side (virtually) as you create a winning story, build media relationships the right way, understand the outreach process (from both sides of the fence) and create a pitch - with an actual PR pro and reporter helping you through the entire process. Talk about the right way to quickly level up your pitches and your publicity chances.
I REALLY WANT TO DO THIS, BUT I CAN’T AFFORD THIS COST...
Think of this as an investment, not a cost. We’d love to give you an exact ROI but the truth is, this much time with three industry leaders is priceless.
We’ve also created payment options to make this even more possible for you.
WHAT IF I’M TERRIFIED TO GET ON VIDEO?
That’s a GOOD sign, that means you care! But guess what? So do we and that’s exactly what we are here for. Think of us as your personal confidence cheerleaders, fairy-video-godmothers.
YOU WILL LEAVE SUMMER SCHOOL WITH CONFIDENCE ON CAMERA, THAT’S A PROMISE!
I’M WORRIED I WON’T HAVE ENOUGH TIME TO DO ALL OF THIS.
This is not a race, go at your own pace. You will have the course playback and can take it at your own speed BUT please know, we are here for you.
Also remember - this isn’t about booking one story in real-time, this is about changing how you do “the work” and build your brand moving forward FOR GOOD!
This will change your business and thus, your life, in ways you can use for years to come!